(Solved): Suppose that Toyota introduced a small, inexpensive car under its Lexus brand. This action might har ...

Suppose that Toyota introduced a small, inexpensive car under its Lexus brand. This action might harm consumers' current luxury-oriented brand associations for the Lexus brand. This is an example of

a risk companies face when adding a new product to an existing brand. brand erosion brand dilution umbrella branding co-branding