During the sales era, Multiple Choice increased competition made firms focus on winning customers. marketing people did both short-run and long-run marketing planning. characteristic management thinking was, "If we can make iftrit will sell:"

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During the sales era, Multiple Choice increased competition made firms focus on winning customers. marketing people did both short-run and long-run marketing planning. characteristic management thinking was, &#34;If we can make iftrit will sell:&#34;

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