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(Solved): Based on the reading in this weeks module by Lyn S. Amine Morocco: Country Image Management an ...



Based on the reading in this week’s module by Lyn S. Amine “Morocco: Country Image Management and Nation Branding” please answer the following questions: add citation and refernces avoid plagerism. 1. Who were the target audiences for the two campaigns “Kingdom of Light” and “Morocco, Land of Football?” What were the messages? Did these campaigns work? Why or why not? 2. Describe Morocco’s country image now. 3. Can a single country image serve Morocco effectively in light of its many and varied characteristics? Why or why not? 4. Is a multidimensional country image of Morocco preferable, with component parts that can be promoted separately to diverse publics and stakeholders? Why or why not? 5. How efficient and effective is it to create individual promotional campaigns and messages according to industry (such as aerospace or tourism) or topic (such as music festivals or building a single city’s reputation)? What is the risk of overlap or contradiction? 6. Who should lead a nation branding program and why? Who might help with specialized knowledge and influence (partnerships) and why? 7. What should be the planned timeline for a nation branding campaign, single-shot or multi-year? What would be the rationale for this timing? 8. How will success be measured for nation branding or country image-building campaigns for Morocco? Guidelines for Submission: Your answers should be 8 to 12 pages in length (not including title or reference pages) and use 12-point Times New Roman font, double spacing, and one-inch margins. It should follow the most recent APA guidelines for formatting and references. Sure, I'll provide a summary and a structured approach to answer these questions based on Lyn S. Amine's article "Morocco: Country Image Management and Nation Branding." Here is an outline that will help you develop your detailed responses:



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